3 Interior Design Marketing Strategies to Try Today
Interior design is a career that puts artistic skills to use to create amazing homes and offices. It’s a massive $17 billion industry and allows you to serve so many different people.
Interior design digital marketing is an excellent way to take your brand to the next level. You’ll be able to bring in new customers that can generate revenue and repeat business.
The tips below will help you out when you’re interested in improving your interior design marketing.
1. Create Rich Infographics
Interior designer marketing is always a visual pursuit. You need to sell people your ability to create an amazing experience in their living or working space, and the best way to convey that is by showing it.
Infographics allow you to show your wares, while also displaying some facts about your business and skillset.
Here are some of the major benefits of infographics that you’ll appreciate for your marketing efforts:
- They increase engagement and are easily shareable
- You will improve your search engine optimization (SEO) rankings
- These graphics are easy for people to digest in a short amount of time
- They’re great for all social media platforms
- Visuals backed by sentences help with retention and memory
Figure out what information you would like to impart and pair it with the best images.
2. Start a Blog
Blogging is one of the best forms of marketing for interior design.
When you run a blog, you’re taking quality steps toward improving your marketing for interior design. Use SEO keywords so that you can incorporate primary and secondary phrases to get your blog to the top of Google rankings.
You can also include a mixture of links and images. Publishing a consistent blog will help you teach people all about interior design so that you can drum up fresh new business.
Take the time to learn as much as you can about SEO and how it can help you for the long haul.
3. Set Up a YouTube Channel
Video content should always be a big part of your digital marketing strategy. YouTube is the best platform for this, because it’s owned by Google and will help your rankings.
Publishing regularly to YouTube will generate several followers, who will eventually take advantage of your interior design services, consultations, courses, or any other products you offer.
Since YouTube videos last for years, this will also help you to get repeat business and new customers long after you post them.
Get Your Interior Design Marketing in Order
The tips above will set you straight when you’re interested in taking your interior design marketing to the next level. Marketing is part of doing business, so you owe it to yourself to master it to the best of your ability.
You can also take the next steps of working with marketing pros that are excellent at the work they provide.
Check out our other tips to learn more about marketing for interior designers and a host of other subjects.
