6 Proven All Time Best Digital Marketing Tips To Follow
Before talking about the tips of digital marketing let’s throw some light on what actually is digital marketing. Digital marketing gained popularity mainly around the 2000s and since then there has been no stoppage to its success. Basically, the major objective of digital marketing is to make provide the content that people demand. The reach of the content is important irrespective of the medium.
Digital marketing started through a radio in history. Got startled? Yes, digital marketing has not everything to do with the internet. Advertising delivered through digital channels is the new age definition of digital marketing. Social media, mobile applications, emails, web applications, etc. account for digital marketing. Thus it can be simply concluded that any form of marketing product or service that involves an electronic device will come under the umbrella of digital marketing.
It is needless to say that it is not all about content marketing; it is just a part of that. Running Google ads, social media campaigning, retargeting all are types of digital marketing.
Why it is said that digital marketing has a very wide scope?
This is because digital marketing is carried out both online and offline. Let’s explain this through billboard advertising. Big brands like let’s say MacDonald’s and Burger King that are competing in the same kind of business module opt for billboards to distract the audience. It is a process of using large-scale print advertisements.
This comparative sort of branding has been popular in the market for so long.
Now coming back to the new age of digital marketing where it has become an essential service for promoting any kind of business. With the advent of the boom of online search, spreading awareness of the brands or any service has become so easy and profitable. It is running on the objective to capture the audience where they are spending most of their time.
Marketing through emails has also become an integral procedure for so many brands and ventures. This has given new hopes to email hosting providers as well. But one can say that, there is so much more to digital marketing that is to be unleashed. Email marketing or billboard marketing is so decades gone tactics and may not stand a chance in the current competition.
To stay relevant in the game, here are some tactics that have been found productive. As there is no point in wasting time and money when at the same time and investment one can get wondrous results. These tactics are-
1. Influencer Marketing–
Who are these influencers? As the name suggests these are people whose lives and activities persuade others to follow them in their endeavors. Hence brands realized that they can act good marketing assets. They need not go and spend hefty amounts on celebrities to promote their brands when the same business can be obtained from low budget influencers. As it is popular that people skip the ads or make use of ad blockers to quickly stream their favorite influencers’ videos.
Then why not showcasing the brand in their videos only? People have already built trust in these influencers and thus needs no extra branding. The more surprising thing about influencer marketing is that the influencers with less number of followers will market your product or service for free. Social media channels like Instagram help a lot in building a mutually beneficial relationship between the brands and influencers.
2. Mobile-first marketing-
We are all aware of the fact that the human race is now most of the time hooked on to their mobile phones. Hence the ads and the overall marketing strategy must be designed according to the mobiles. The marketing expectations are very much different when delivered through mobile phones. People demand seamless and consistent experience irrespective of the device they are choosing. Thus observing this for so long brands also made mobile marketing their priority.
3. Automating the marketing strategy –
Whenever someone hears the word, the very first thing that strikes the head is any repetitive task. Marketing also involves some repetitive tasks at times. Automating marketing procedures sounds like a good idea to boost sales and bring in volume in lead generation. Automated tools providing discount coupons to customers or refocusing on the lost customers that will be retained through their browsing histories.
4. Multi-platform content marketing-
Being active on a single social media platform will not fetch you the desired results. A consolidated approach that involves multiple platforms may sound overwhelming as there is no limit to the number of social media platforms. But selecting the major ones and making your brand visible on all of them together is a good approach to marketing. Big brands also around the world leave no chance to showcase their product.
5. Personal storytelling strategy-
Presenting brands through personal storytelling makes the customer stick with your brand for long. Storytelling strategy touches human hearts and thus brings that emotional touch to your marketing. This is the best way to form a bond with your customers and continue it for ages.
6. Chatbot marketing –
The computer programs that are designed to reach the very instant a query is raised by any customer. A larger percentage of the brands plan to incorporate chatbots in their marketing operations. The main reason behind this is its quick and personalized responses. They are equipped with voice and even face recognition capabilities easing the customers wherever possible. Not only this they cut out labor and the charger that was been spent before on them.
There are many more strategies that are hoping to be coming shortly once these will go unproductive. Till then one can easily see the numbers increasing in their business in terms of profit as well as customers. All of the above mentioned once incorporated in your business can lead you to miracles and every brand deserves such strategies. To beat the cut-throat competition they have become the necessities and suggested by almost all of the experts.
