A Quick Guide to Product Packaging
Are you planning on starting an eCommerce business?
If so, you’re likely thinking of all the methods needed to create a successful online retailer.
But we bet there’s one aspect that you likely haven’t considered: product packaging.
Most online retailers use standard packaging to ship their products. While there’s nothing wrong with this approach, you’ll make a bigger difference with product packaging design.
Here’s what you need to know about custom product packaging for your eCommerce store.
The Basics of Product Packaging
When you first decide to pack your product you have to first consider how to properly pack your products. You want to ensure that your products don’t move around and get damaged.
One of the best ways to do this is to look at the variety of sizes of your packaging. Ensure that you have different package sizes depending on the size of your customer’s order.
Make sure you also stuff your packages with bubble wrap or styrofoam peanuts to protect your goods.
No matter how good your products are, you’ll lose customers in the long run if you don’t take care with packaging.
Product Packaging Design
The next step is to look at how you’ll design the packaging for your product. If possible, you want to use packaging that’s in the dominant color of your company’s graphics.
For example, Apple often used white as a background for their advertisements.
As a result, most Apple products have white packaging. This helps the consumer differentiate between Apple’s products and other brands. It’s also what helps Apple stand out from its competition.
You should always have your company’s logo on your packages. Make sure you also include a URL to your company’s website. If you want to stand out, add a QR code that links to your website.
Make sure you make it simple for your customer to open the package. In the event that they’ll have to return the product, it should be easy to re-package it.
The Inside of Your Package
The final step is to look at the inside of your product’s package. You want to include a printed receipt or invoice in each package.
While it might be more environmentally-friendly to only include a digital receipt, it’s often easier for your consumer to have a hardcopy on hand.
You should also consider including a coupon for future purchases in your package. Include a ‘Thank You’ note in each package. This helps you build long-term relationships with your customers.
Improve Your Product Packaging
Now that you know the fundamentals of product packaging you’ll be able to scale your eCommerce business.
Make sure you ensure that your products are always safe from damage. Have different sizes of packages on hand. Ensure that you use protective material in each package.
You should also use graphics on your package to promote your brand and make it stand out. Include coupons, receipts, and ‘Thank You’ notes on the inside of your package to ensure long-term business success.
You can find more business tips on our blog!
