The Impressive Benefits of Instagram for Small Businesses
Are you thinking about using Instagram for business? Not sure what the main benefits of Instagram are?
Around 70% of people search for brands on Instagram. This means that if you want your business to be found by potential customers, you should be there waiting for them.
Fortunately, there’s more than one reason to use Instagram for business. Here are some of the main Instagram benefits that you should know about.
1. Understand Your Customers
Instagram users post a lot of information about their preferences and about their lifestyles, and if you pay attention, you can take note of what your customers have in common.
Using the platform while watching the feeds of your audience and interacting with them in an authentic way can give you a lot of new insights. You can use this information to create better products and services and to strengthen your marketing plan.
2. Educate Your Audience
As with other types of content marketing, posting on Instagram can serve as a great way to educate your customers. You can teach your followers more about your business, your products, and its services in an engaging and interesting way.
Whether you do this through basic video and image posts or through Instagram Stories and Instagram Reels, Instagram will give you great opportunities to show customers the advantages of using your products.
3. Build Trust
When you use Instagram as a business, it allows your brand to grow without the need to invest in expensive marketing campaigns. You can create amazing content that will be shared by your followers and this will help build your brand’s reputation.
When you use Instagram for business, it will give your customers the ability to engage with you and you’ll build trust with them. They’ll also begin to see your business as an authority in your industry.
4. Gain More Website Traffic
When your business is active on social media channels such as Instagram, you’ll also find that you get more website visitors as well. Instagram can be used to drive followers to your website or to landing pages.
Be sure that you put your website link in your Instagram bio section and add CTAs to Instagram posts to encourage followers to visit your website.
5. Grow Your Sales
Because Instagram can be used to educate and form relationships with customers and because it can help drive website traffic, it can lead to more sales as well. All of these things can work together to build more interest in your products and services.
On top of this, you can now sell products directly on the Instagram platform through new Instagram Shopping features.
6. Try Advertising on Instagram
While you can reach a lot of people by using Instagram for free, you may also want to take things a step further. Using Instagram advertising can allow you to target specific types of people and reach them in a cost-effective way.
Keep in mind, however, that the specifics surrounding Instagram ads change often. You may want to learn more about instagram’s ad policy and new Apple changes before getting started with the platform.
Experiencing the Business Benefits of Instagram
If you want to grow your business online, make sure that you aren’t overlooking the major benefits of Instagram. By using the platform to educate your customers and drive more website traffic, you’ll get more sales and leads for your business online.
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