10 Benefits Of Using Snapchat Marketing For Business
It’s been ten years since Snapchat made its way into the phones of millions of people. Snapchat has stood the test of time, even as TikTok has exploded onto the scene. Today, Snapchat marketing for business is a trend. It is another influencing app created by a mobile app development company.
It is now a go-to for many brands and their marketing campaigns.
Snapchat is a fantastic marketing tool for advertisers trying to meet millennials and Gen Z’ers. Here are some of the essential advantages of using Snapchat for marketing and examples of how well-known brands use the app.
What are the benefits of Snapchat meeting for business?
The benefits of Snapchat marketing for business are below:
- Drive traffic
- Build brand awareness
- Boost engagement
- Attract new followers by connecting with a younger demographic.
- Influences purchases
- Offer another way to consume content
- It shows you’re human
- Build trust
- Prove you’re one of the cool kids
- No stale profile
1. Drive traffic
Snaps last just a few seconds. You obtain an image or video, click on it, and it vanishes in a matter of seconds. While it can seem to be counterproductive, it may aid traffic flow. Making disappearing snaps gives them a sense of urgency because the viewer doesn’t want to skip them.
You’ll be well on your way to driving traffic to your brand if you use them to add personalization, highlighting exclusive deals, and promote fun events.
2. Boost engagement
It is ideal for marketers to organize meetings, showcasing their company culture, or incorporate them into a more extensive campaign.
On-demand geofilters are available on Snapchat, helps to build custom filters that others can use. People can use your filter to take pictures and share them wherever they want, whether they’re attendees or company workers, increasing interaction.
3. Build brand awareness
Since Snapchat is an established tool, many big-name brands use it to promote their businesses.
Whether it’s through funny advertisements, eye-catching filters, or captivating stories, Snapchat can help you reach a large audience – particularly considering the app’s 265 million daily active users.
4. Attract new followers by connecting with a younger demographic.
It is dependent on your industry and critical demographic (which is why conducting research and plotting out your customer personas is a good idea). Snapchat, on the other hand, is the place to be if you want to engage with people under the age of 35.
This group accounts for 82 percent of all Snapchat users, and since they spend about 30 minutes a day on the app, you should have no problem locating them.
5. Influence purchases
While they aren’t busy sending their friends a selfie with the strangest filter they’ve come across, Snapchat users are more likely to explore new companies. The app also uses the ‘Discover’ icon to align users with brands, allowing them to see content produced by companies who use Snapchat for marketing.
6. Offer another way to consume content
Why not take the content and social media marketing campaigns to the next level using Snapchat to create even more engaging content?
You can make your content step out with features like drawing over Snaps, adding audio, and polling. Take a close look at what National Geographic does on social media in the video below. They accumulate Snaps into Stories and invite Snapchat users to visit the website and read more once the Story comes to an end.
7. It shows you are human
Customers don’t have an excellent opinion of marketers, so you can use Snapchat to prove that you’re a real person, not just somebody who’s trying to support the sales team close more deals. You can show your fans and audience that you’re more than a company – you are people – with Snapchat.
People would be more interested if they can connect to your Snaps. They’re more likely to buy when they’re engaged.
Cisco has done a great job; Snapchat is being used to show off their company culture and the people behind the brand. Millions of people have viewed their Stories since the launch, with an average completion rate of 60-70 percent.
8. Build trust
Uploading Snapchat content isn’t the only way to interact with your followers. It allows your followers to interact with you by replying and sending you direct messages. However, unlike other sites, only you and the person you’re texting can see if you’re answering, making it easy to neglect them.
That isn’t a good idea. Let Snapchat users feel unique by providing personalized answers. Customers have stopped using a brand because they don’t believe the company cares about them, according to 68 percent of customers. Show them that you care for what they have to say by not ignoring their messages.
9. Prove that you’re one of the cool kids
Any potential consumer needs to know you’re using the most up-to-date technology in your industry because it shows you’re a pioneer, not a follower. They are looking for new ideas. Wouldn’t you think that if you went to a website that looked like it belonged in the 1990s, the company is also outdated?
The way your company operates and appears has a tremendous impact on how people perceive your company. Sure, TikTok is hot right now, but that doesn’t mean you can forget about Snapchat. It illustrates to potential customers that you’re up to date on trends and that you’re a bootstrapped startup they can buy from or work with.
Starting today, Snapchat should be a part of your marketing strategy. Snapchat is often used by 63 percent of Snapchat users regularly, 49 percent on multiple occasions per day, and the app is ranked second worldwide in terms of total smartphone use.
It demonstrates how much marketing has progressed and continues to do so. We’ve moved on from content and email marketing to using apps like Snapchat and TikTok to meet many more people. Inbound marketing is still showing no signs of slowing down, so we wanted to take a look at how far it has evolved.
10. No stale profiles
Businesses that were just getting started with Facebook got advised to post to profiles regularly. However, if you do not post regularly, a visitor who comes across a profile that is not updated is more likely to leave than to Like the page.
However, there is no profile to check until being “friends” with contact or business on Snapchat. As a result, the frequency at which a marketer publishes can get fully regulated by the marketer, who can choose to post when they have something worth sharing rather than feeling obliged to post all of the time (creating a more authentic experience for both parties).
Conclusion
At this time, getting started with Snapchat for business is simple and low-maintenance. Although businesses with older target markets may not want to enter Snapchat, the rest of us can get started with little danger. One word of warning, however: unlike Instagram, there is no way to move from a personal account to a company account and back without logging in and out.
As with all social networks, a responsible and trusted team member should feel free to post to the accounts they manage at will that there should be some general guidelines discussed and documented.
