3 Business Social Media Errors and How to Avoid Them

Are you having trouble promoting your business on social media?

We don’t blame you! Many small businesses and entrepreneurs make mistakes when promoting their brands on social media. This leads to you missing out on potential customers and can even hurt your brand image.

What can you do? What are the common business social media errors that you should avoid?

Here are our suggestions on how you can succeed with marketing businesses online.

1. Jumping Too Quickly on Social Trends

Many companies today are quick to jump to promote social issues or political causes. Often, this can help to bring fast attention and even a few customers.

In the long run, it might backfire on your business. What happens if the general opinion becomes negative toward the social or political issue that you’ve promoted?

It’s best to consider the social or political issue before you promote it. For many startups, it might be advisable to avoid promoting any such issues at all.

You have to remember that you’ll attract an audience if you promote a social or political issue. You’ll also deter another audience. Consider if you want to take the risk before you post on social media.

2. Not Using SEO

Many entrepreneurs make the mistake that Search Engine Optimization (SEO) is only for their blog posts and website copy.

You can also use SEO to draw more attention to your social media posts. If you use SEO-friendly keywords in your Facebook or Instagram posts you can expect to attract more views and more ‘likes.’

You can also consider using SEO for LinkedIn posts and even in podcast episode descriptions. SEO is one of the easiest ways to garner more followers for your social media profiles.

Check out Design ME Marketing to see how you can use SEO for your social media posts.

3. Passive Social Media Posts

Many entrepreneurs make the mistake of creating social media posts that fail to engage their followers.

For example, let’s say you sell power banks for smartphones. You might have a social media posts that states “Power banks fully charge smartphones five times faster than regular chargers!”

While this works for traditional advertising it falls flat for social media posts. You should lead with a question that engages the viewer. Afterward, you should jump into why they should buy your power bank.

You can ask “Do You Know How Long It Takes To Charge Your Smartphone?” After the viewer has thought about it, they can then see your promotion for the power bank.

Avoid These Business Social Media Errors

Now you can avoid these business social media errors and succeed with promoting your brand.

You want to think carefully about promoting social or political causes on your social media profiles. You want to research the topic and consider the pros and cons before you do.

Make sure you also implement SEO in your social media posts to build your following. You should also avoid passive social media posts and try to engage with your audience.

You can find more tips on social media marketing on our blog!