Content Syndication: Republish Content for Increased Reach
The world wide web is expansive and deep, with over 200 million active websites.
If you want content to reach a sizable portion of the web, you’ll need syndication. Syndication was first popularized by television shows, and it means essentially the same. To syndicate content is to republish that content on a different website.
What are the benefits of syndication, and how does it help increase the reach and scope of your content?
Why Republish Content?
Some people may question the validity of syndication since Google and other algorithms don’t index republished content. The reality is that syndication isn’t about direct SEO engagement. It is an off-page SEO strategy that is designed to increase brand awareness.
It does no good to republish content unless it is part of a larger strategy. For many of us, our audience is established and consistent. This is a good thing, but it doesn’t help spread the message of our products or brand.
Syndicated content, on the other hand, reaches the audience of another website. There are many websites that want content, and they are more than happy to syndicate it. This gives their viewers more information, and good content is always in demand.
Who Should You Syndicate With?
One of the best aspects of content syndication is that it can go on almost any website. It doesn’t have to be a website that caters only to your niche. It can be a general information blog or a news site, the possibilities are endless.
The entire goal when you republish content is to bring your content to more viewers. This means you can expand beyond your target audience and into a broader spectrum of the internet. This expanded reach can draw surprising results, as your brand may resonate with those who’ve never encountered it.
No one has time to contact the owners of a thousand different websites. If you want content republished, you should use content syndication services. This ensures that the leg work is already done and the website is waiting for your content.
Syndication Is a Win-Win
Not only does the expanded reach help you, but it helps the website that syndicates. Good content drives viewers and clicks, and therefore their website will perform better as well. This is why many websites welcome syndicated content.
It doesn’t lower your SEO score to republish. It just doesn’t increase it. The brand awareness and topical authority that can result from increased reach does help SEO. This is why syndicating content is still a tried and true method for enhancing brand reach and awareness.
Don’t miss out on a chance to expand your Off-Page SEO strategies. For a small business, it is almost impossible to outrank those who have more reach and a broader audience. Syndication can help you breakthrough.
Become Authoritative
When you republish content in syndication, more people see it. Those interested can search and look for your website. Those who aren’t knowledgeable in your niche will start relying on your content. This is one way to reinforce your authority to the algorithm and the world at large.
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