Debunking the Most Common TikTok Marketing Myths That Exist Today
On average, companies spend between 6 to 14% of their total revenue on marketing. That’s a good chunk of profits, especially if you’re a small business owner. But it can pay off if you do marketing right.
Out of the many types of marketing available, social media is a huge channel. Today, it’s all about platforms like Instagram and TikTok.
If you’re interested in the latter, then read on for TikTok marketing myths you should know about.
The Audience Is Too Young
It’s true that TikTok is popular with preteens and teenagers. However, that’s less than half of its users.
The fact is, the other half is older than 24! So if you need to market your brand to a more mature audience, you can still do it on TikTok. More and more adults are flocking to this social media platform, so you’re sure to get in front of users who will find your products/service interesting.
TikTok’s Just for Fun
Social media was first created to provide a way for people to connect with one another. But nowadays, it has a powerful place in marketing. And TikTok is no exception.
If you create quality content that’s consistent with your brand and post often, you’re sure to get more TikTok views as time goes on.
And while TikTok does have a paid ads platform, you won’t even have to do that to perform effective marketing! If done right, your TikTok marketing can attract users organically, meaning you won’t have to spend a cent.
Also, TikTok’s not just for silly content. In reality, there are plenty of accounts that tackle more serious subjects, so you won’t be out of place if your content’s less silly and more serious.
It’s Tough for Small Businesses to Market on TikTok
It’s actually easier than ever to market on TikTok for small businesses! In 2020, TikTok added something called TikTok Small Business, which provides plenty of resources for you to reach your marketing goals.
Who knows, you might just get some fantastic ideas from this SMB center that’ll have your content rising to the top fast!
You Can Use Your Instagram Content on TikTok
Smart marketing includes recycling content wherever you can, but that won’t work on TikTok. At least, it won’t work if you keep your original IG content and just slap it on TikTok.
For example, IG tends to have longer videos, while TikTok’s heart is videos of 15 seconds or less. If you feel strongly about a piece of content, whittle it down so the important bits are what you show on TikTok so you get maximum impact.
Don’t Believe These TikTok Marketing Myths
Now that you know of some TikTok marketing myths, we hope you feel more confident about your strategy on this social media platform. As with any type of marketing, it can be difficult to nail on your own, so if you’re ever struggling, don’t hesitate to consult with a digital or social media marketing specialist.
If you want to keep creating killer content and do innovative marketing, then check out our blog page for great tips!
