6 Proven Digital Marketing Strategies to Increase Leads & Acquire New Clients

There are a lot of digital marketing strategies that you can use to increase leads and acquire new clients. You can’t possibly implement them all and that’s why you need to figure out which is the best option for your business. Some digital marketing strategies are infinitely better than the others, and hence this piece has been put together to enlist the top 6 digital marketing strategies which should be essential for every business. Let’s get started!

1. SEO:

SEO is short for search engine optimization. It is the most important part of digital marketing. It is the process of getting more traffic to your site by optimizing your content for better rankings. For better results, it is advised that you work with the experts. You can do some good SEO on your own. Or, you can get it done by your in-house team. But, to fully realize the best SEO strategies, you will need to hire the experts.

The most current tip for SEO is to switch your site to an HTTPS format as it impacts SEO results. SEO helps in getting traffic to the website from users that matter. SEO is a requirement for all digital marketing campaigns. It is because most people begin their search for products or services with a query on search engines. Over 80% of consumers research products online before buying them and less than 10% of people’s advantage to the second page of search results. 

Therefore, it is imperative on your part to get ranked for relevant keywords on the first page of search engine result pages (SERPs). You can do SEO on your own or hire a white label digital marketing agency for the same purpose.

2. PPC:

PPC or Pay-per-click advertising is another top digital marketing strategy that has a proven record of increasing leads and acquiring new clients. In PPC, one has to bid for keywords that they want their ads to show up for. The ads get a lot of visibility and prominence on search engine result pages whenever a search query includes your keyword. Only when a user clicks on the advertisement, are you supposed to pay for that click? 

PPC delivers high and fast return-on-investment (ROI) because it reaches searchers with transactional queries. PPC is very effective for businesses that are just getting started or looking for a quick boost. When it comes to PPC campaigns, Google is the way to go because Google handles more than two trillion searches annually. 

When used in combination with SEO, you can optimize your conversions even more. If you are ready to use PPC as one of your digital marketing strategies, then wait no more and hire a white label digital marketing agency, now.

3. Content Marketing:

A lot of companies are deeply invested in content marketing efforts for the furtherance of their business goals. Content marketing is used to engage and connect consumers with the help of content. The content is supposed to be informative and educational and not sales-oriented. Content is written to provide value to the readers and specific keywords are targeted through such content. The content needs to be relevant and beneficial to the audience, otherwise, it won’t prove to be effective. 

Content marketing costs a lot less than traditional marketing efforts while being equally as effective, if not more. If and when executed well content marketing campaigns can result in new leads and clients for businesses along with an increase in the conversion rates. Content marketing is essential because people tend to value informational content more than promotional content.

4. Email Marketing:

This form of marketing strategy focuses on retaining existing customers as well as gaining new ones. Email marketing, if done well, can help a business in encouraging repeat purchases by keeping the brand on top-of-mind of the consumers. The focus here should be on providing people with valuable information that entices them to remain subscribed. One can segment their audience and personalize email campaigns which help them in targeting people more effectively. Once a company is able to stay at the top of the mind of potential customers through email marketing, these people turn into customers when they’re ready to make a purchase. 

The efficacy of email marketing can be gauged from the fact that over 80 percent of all companies use email marketing. Email marketing also delivers an unmatched ROI of 4400 percent. Email marketing is very effective and audience segmentation and personalization; its results can be maximized.

5. Social Media Marketing:

This is focused on increasing leads and acquiring new clients. Some of the most popular platforms for social media marketing are the likes of Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Social media marketing is about building reputation and increasing conversions by creating promotional content and interacting with users on various platforms. 

More people use the internet for social networking than they do for anything else and some of the most popular social media networks of our times have memberships in hundreds of millions and even billions. If your business is not active on social media, your users have limited avenues of contacting you and that’s how you end up losing on some business. Social media has evolved exponentially to become an outlet for digital word-of-mouth recommendations.

6. Voice Search Optimization:

This is one of the newest digital marketing strategies on the block. As the name implies, web content is optimized for voice search in this digital marketing strategy. It is the need of the hour as many businesses are increasingly using voice search to find local businesses. The goal here is to earn featured snippets for keywords that are relevant for target audiences and businesses. 

Voice search is increasingly becoming one of the most popular ways to search. It is estimated that around 50 percent of people use voice search each day and the number is all set to increase in the years to come. Voice search optimization is a trend whose time has come and one can benefit significantly from it later by investing in it today.

The Bottom Line

Digital marketing is a very good way of increasing leads and acquiring more clients. The aforementioned seven strategies right from voice to email to social can help you in achieving your business goals. Whether you are looking to increase sales or awareness, digital marketing is the way to go. The search engine is where you should most probably begin and for that purpose, you should focus on hiring the best search engine marketing services.