Five Reasons Your Company Should Pivot To Hybrid Events

2020 has been a revolutionary year for almost every sector, especially for corporate event management, this brought an immense opportunity for event technology in the hybrid event sphere. 

Events are gradually becoming more and more innovative, dynamic, interactive, and virtual. With such potential, the event planners can now transform the crucial aspects of the events, making it more unique, organised, and engaging to attendees. 

While 2020 became the year of the virtual event, we predict 2021 will be the year of the hybrid event. There are endless reasons why the world is heading towards hybrid events, here we have enlisted 5 reasons why you should pivot to hybrid events, and how hybrid events are becoming the future of the event industry, so without any further delay, Let’s get started!

What is a Hybrid event? 

Hybrid events to state in simple terms, is a mix of both in-person and online components. Through hybrid event platforms you can interact with participants and hosts irrespective of their geographical locations, build connections and network seamlessly. Host a virtual seminar, tradeshow, conference, workshop, meeting, exhibition, product launch, or any other type of event. Most businesses see hybrid events as a great way to enhance their business in 2021 and connect with people globally.

And why not? It helps in delivering an immersive experience to the online audience by filling the gap between physical and virtual events. No doubt, hybrid events have become more popular over the past few months. Businesses have started organising hybrid meetings and conferences on a regular basis. To help you know more about hybrid events, we have shared a few advantages of hosting an event with a hybrid event platform in 2021.

Five Reasons Your Company Should Pivot To Hybrid Events

Hybrid events come along with immersive advantages that have inclined the curiosity of event marketers, planners, and audiences towards it. 

With the change in the scenario, hybrid events are becoming popular. As social distancing rules is a must to follow, hybrid events allow organisations to organise events seamlessly while adhering to rules. It has helped many to reach out to potential audiences globally while ensuring health safety.

But, apart from health advantages, what are the other benefits of hosting a hybrid event? Let’s have an insight at some of the hybrid event benefits listed below:

1) Wider Reach and Increased Attendance

One of the biggest benefits of hosting an event virtually is that it enables you to reach a wide spectrum of audiences which further increases attendance. Well, this can have several reasons- attendees are attending the event from their personal space, it is less time consuming and easily accessible. To attend the meeting all you need is a web-based connectivity which saves a lot of costs for both hosts and prospects such as traveling, food, venue, accommodation and more. 

2) Environmental friendly

As the global pandemic striked, we saw some major changes in our surroundings. The empty streets of the crowded cities have shown a tremendous impact on the environment. The pollution in the air, disposal of waste, carbon emissions got reduced considerably. Undeniably, the worth of face-to-face interactions holds its own place but believe it or not hybrid events help in reducing the carbon footprints during your event. An eco-friendly alternative to host large-scale events. What else do you need? 

3) Better ROI

Before coronavirus, when we used to host the entire event in-person many organisations faced some common issues like geographical and space constraints. But with the help of hybrid events the number of audiences can be limitless. Hybrid events are scalable, thus an incredible rate of interest can be expected from the same. It helps you reach a wide virtual and in-person audience and generate better leads and revenues. 

4) Better Sponsorship Opportunities

Hybrid events offer great sponsorship opportunities in comparison to traditional events. It’s format is more valuable to corporate event sponsors as it has an increased attendance and reach. A large number of sponsors are willing to participate in hybrid events. It enables them to showcase their brand to a vast audience segment across the world. Hybrid events provide you with better reach thus enabling you a better exposure to brands which was once not possible with traditional in-person events. 

5) Valuable Data Collection

One of the most significant perks of hosting a hybrid event is collecting valuable data insights. Physical events enable you to have the data of the registered audience and a rough estimation of how many attendees participated in polls or Q & A sessions. 

Whereas hybrid events offer you with the specific data right from the registration process till the finish line and even after that. Right from login to the interactions, shares, likes, comments, downloads, participation, etc. each and every action of the virtual attendees are trackable without any hassle. Hybrid events enable organisers to have the absolute collection of data of how many people were present in the event in-person as well as virtual, how they are engaged and how many dropped out of the event. 

Due to the advancements in technology, you can now have complete data in your hands on whichever platform you select to host your hybrid events. In short, it helps you analyse and measure the success of the event and also your performance metrics.

Hybrid events are the future of event industry

The world is heading towards the new normal with many organisers and businesses relying upon the same. Once the coronavirus global pandemic gets over, chances are marketers will continue to rely upon virtual hybrid events in the long run. And why not? It has made life easier for most people and enhanced their virtual experience.

With the advancement of technology, it helped the event industry and many businesses from dipping down during the unforecasted outbreak of novel coronavirus. Virtual hybrid events offer more opportunity to be ready for unpredictable and challenging times ahead. 

Hybrid events offer unlimited possibilities and opportunities to event planners, marketers, attendees, and sponsors. It offers some essential perks that are far beyond the capacity of conventional in-person events. With increased reach, engagement, attendance, and ROI, it has become the first choice of the event industry.

Hybrid events have delivered many successful events which has further filled the gap between live in-person events and virtual events. Hybrid events are here to stay for long. Take your events exclusively in a virtual hybrid plane, and seamlessly connect with diverse audiences.

Over to you

It is nearly impossible to Imagine how the world will look like once we recover from the global crisis of COVD-19. But one thing’s for sure, the global pandemic has changed our course of action to adapt the technology available to us.

However, it directly indicates the needs of the attendees have changed considerably. Businesses should make sure to adapt to the changing requirements of the prospective and current audiences.

Physical events hold its own importance, but involving hybrid event elements in your event helps you to keep running your business even in the unforeseen circumstances the future might show us. In short, if you haven’t yet thought about making your event hybrid, now is the right time, think about it and increase the realms of your business!