How Do I Count the Number of Visitors to My Website?

Why is website traffic important? The more traffic you get, the easier it is to monetize your site.

The average ecommerce conversion rate is 2.86%. If you get 500 visitors at that conversion rate, you’ll get about 14 sales a month. Get 5000 visitors, you’ll get 143 sales a month.

That makes your website visitor count one of the most important metrics to look at. How can you tell what your web traffic really is?

Read on to learn the top tools to discover your website visitor count.

1. Server Traffic

If you self-host your website, your hosting company provides server logs. It can seem a little daunting to look at this information, but you can learn a lot about your visitors.

A website administrator can read this and tell you about the demographics, site errors, and security issues.

You can use a web log analyzer to turn the web log into a digestible report.

2. Google Analytics

Google Analytics is the top website reporting tool used by website administrators. That’s because it’s free and easy to implement.

You install a piece of code on your website, and Google Analytics tells you about your website visitor count.

You can learn about page views, monthly visits, bounce rates, and much more. This gives you a general sense of what’s happening on your website.

3. SEMrush

If you want to see how your site compares to the competition, this is the tool to use. SEMrush is a search optimization tool used by bloggers and website administrators for big websites.

This tool tells you how much web traffic a site gets, how much of that traffic is from advertising, and the number of keywords a site ranks for.

4. Search Console

If you rely on organic search for website traffic, you want to know how well it works.

You can use Google Analytics to see how much traffic comes from search engines. However, if you want to learn which keywords drive the most traffic, you get (Not Provided).

Google is withholding that information to comply with data privacy laws. That doesn’t mean you can’t access that information.

You have to go to another analytics tool to get that information. Google Search Console shows you how your site appears in search engines and gives you information to improve your search results.

5. Visitor Tracking Software

There are tracking tools that give you more information than page views, bounce rates, and monthly sessions.

Visitor tracking software uses a visitor’s IP address and traces them to the company associated with that IP address.

If you see someone from a company visiting your sales page, your sales reps can contact that company right away. It improves your chances of closing the sale fast.

Get Your True Website Visitor Count

The website visitor count tells you a lot about the health of your business. If you’re getting web traffic, you’re getting sales and making money off of your website.

How can you tell how much web traffic you get? Use the tools listed in this article.

For more great tips, check out the other articles on the blog.