Is Your Pay Per Click (PPC) Search Campaign Perfect?

Online business has become a rage for companies of all sizes and nature. It doesn’t take much time for entrepreneurs to develop a well-crafted campaign to increase their official website’s organic traffic and churn out more money.

Ever Wondered What Exactly is Pay-Per-Click (PPC)?

In simple terms, you can understand it as an online paid marketing campaign that enables organic traffic to draw to your website using targeted ads. To put it in other words, you are boosting chances for business profitability.

However, do all the entrepreneurs manage to make the most out of it? It is far from the truth as many fail to do the best for their business despite their ambitions. For that matter, you may have to consider formulating a consolidated PPC campaign.

Let Us Figure Out Some of the Common Mistakes That May Have Resulted in Poor Performance for Your Firm:

1. Generic Remarketing

Often, generic target markets are focused on for they are easy to do and seek fewer efforts. But little do they serve the purpose since the ads are drafted with a vague picture in mind, and hence results do not come pouring in as expected from a paid campaign. Consider PPC management services to get it sorted without exhausting your valuable resources.

2. Inadequate Focus on Near Customers

Whilst conversion is a real focus, PPC marketers tend to lose their focus on the bottom of the sales funnel, where you may find potential customers who are almost on the verge of making a purchase. At this crucial juncture, PPC marketers have to pitch in to get the conversion done, but often the efforts are found lacking.

3. Too Short Conversion Window

There are times when the conversion window is kept unreasonably small even to draw a single conversion. For instance, a coupon can be redeemed in a legit month, but PPC marketers may lose their patience by then. Keep the window open for consistent conversion for as long as the offer stands eligible lest you may lose some conversion towards the end of the time frame.

4. Do Not Ignore the Power of Variation in Cross-Channel Conversion

Every social media platform has its capacity to bring in conversion and traffic. For instance, Instagram may have a high CTR, unlike Facebook, so on and so forth. Often, PPC marketers fail to gauge the social site’s actual impact and fail to garner the right conversion. The PPC strategy needs to vary depending on the choice of the social media site.

PPC campaigns let you get a clear insight into the potential of the target product or service market. This lets you eliminate the scope of exhausting efforts and resources to draw real consumers to your website.
Play smartly with Google Adwords and charter the results to get the entire campaign’s hang and consumer behaviour.

5. Poor Management of Exclude List

Whilst you want consistent conversions, give some breather time after a customer makes a purchase. For instance, you can mention the names of customers who have made a purchase recently. You can retarget the same customers when you have something similar to offer later. Ignorance could only clamp down your chances for better conversion.

6. Limiting Your Campaign Budget

The higher you bid the more will be the cost per click. But unfortunately, many of you bid less due to shortage of budget which affects the visibility of your ad.

A higher bid means a better ad rank which influences the number of clicks you get. Acquiring a greater number of clicks is the whole purpose of the campaign so if you bid low, then it will take a longer time to figure out which keywords or landing pages are working for you.

7. Sending All Your Traffic to Homepage

After the user clicks on your ad, you have a few seconds to sustain his interest and convert it into a sale. If your ad is about a particular product or service and you are diverting the user to the homepage then it increases the bounce rate.

The user will not bother to search for the information and spend a huge amount of time as there are a number of sites offering him the required information. It boosts the bounce rate.

Let’s Wind Up

As you review your PPC strategies, consider talking to a professional from the best Digital Marketing Agency in India to get the right direction for your firm.

PPC plays an instrumental role in stimulating your target market. Consider knowing more about PPC to get in a better state to make your online business the best.