Proven Lead Generation Strategies for When Business Slows Down

About 80% of new leads never translate into sales. In fact, over 95% of people who explore your site aren’t ready to make a purchase. Without the right lead generation strategies, you could struggle to boost business!

Here are a few lead generation tips that can help. Learning how to find sales leads can set your business up for lasting growth and success.

Get started with these effective lead generation tips today!

Create Multiple Opportunities

First, you need to make sure it’s easy for website visitors to convert into leads in the first place.

Optimize your website to ensure it’s:

• Fast
• Secure
• Mobile-optimized
• User-friendly

Improving the user experience (UX) on your site will encourage visitors to learn more about your business. You could have an easier time converting visitors as a result.

If your site offers a negative UX, visitors might leave.

Make sure to add multiple conversion opportunities across your site, too.

For example, you can add an easy-to-complete form above the fold. Remove any unnecessary fields that might keep visitors from completing your form. 

Use a heatmap to determine the best spot to place your form, too.

Otherwise, add an eye-catching call-to-action button on the top navigation bar. You can add a smaller form to your site’s footer as well. Consider using a pop-up to appeal to visitors before they leave your site, too. 

Post Engaging Content

Content marketing can help you attract more people to your website. You can demonstrate your expertise, which could encourage brand trust to grow. Once consumers trust your brand, they might feel more inclined to convert. 

As you use these lead generation strategies, consider investing in search engine optimization (SEO) this year. SEO can boost your organic rankings on search engines. Consumers who have an interest in your product or service will see your content.

End the post with a CTA and direct visitors to contact you to generate sales leads. 

Write Engaging Ads

Pay-per-click (PPC) advertising can help you direct consumers to your product pages.

Make sure your ads are eye-catching, branded, and engaging. When the consumer clicks on your ad, they’ll reach a landing page. Test your landing pages with different images and CTAs to optimize them for conversions.

Work smarter, not harder, with the right software as well. You can use this software to capture leads for your business with ease. 

Start Remarketing

Remarketing ads can reappear in front of people who previously visited your website. You can even show consumers the item they explored on your site.

These personalized ads can help improve your sales lead generation efforts. 

Test and Adjust

Once you start using these lead generation tips, analyze your campaigns. A/B test to determine which tactics work best. Then, optimize your campaigns to boost your ROI. 

Drum Up Success: Apply These Lead Generation Strategies Today

Don’t let your competitors take the lead this year. If your business has slowed, start using these lead generation strategies. Then, continue optimizing your campaigns to generate even more leads and sales. 

With these tips, you can drum up lasting success.

Searching for more tips? You’ve come to the right place.

Check out our latest guides for more.