SEO Companies Can Put Your Website at Risk
After making your website live on the internet, the next step is to drive traffic to your website. After driving traffic to your website, you can get the required benefits of your website. The businessmen can convert this traffic into potential customers. There are various techniques to drive website traffic to your website. SEO is the best marketing technique to drive free traffic to your website. To do SEO of a website is a time-consuming task. Most of the businessmen hire SEO companies to do SEO of their websites. They should know that the SEO companies can put your website at risk. The possible risks of the SEO companies are explained below;
They Can’t Deliver A Long-Term SEO Strategy:
It is a fact that you can’t enhance the ranking of your website overnight. It means that it will take time to grow. Now, the problem is that if you hire an SEO company, it will try to enhance the ranking of your website overnight. Its reason is that they have to get paid by showing the best SEO results. To enhance the ranking of your website overnight, they will follow short-term SEO strategies. Due to these short-term SEO strategies, your website can get a higher ranking for a specific period. After some time, when Google announces a new update, your website will lose its ranking. In some situations, there is also a possibility that Google will penalize your website. It means that by following short-term SEO strategies, SEO companies can put our website at risk. Therefore, we should try to follow a natural process to rank our website on Google.
They Miss The Basic SEO Requirements:
Two things are included in the basic SEO requirements of a website. First, you should upload the best quality content on your website. Secondly, you should get the high-authority backlinks for your website. These SEO companies don’t pay attention to the content of your website. If the content of your website is missing basic requirements, you can’t enhance the ranking of your website just by creating the best quality backlinks. Moreover, these SEO companies focus on the quantity of the backlinks rather than the quality of the backlinks. As a result, these SEO companies create plenty of spammy backlinks for your website. These spammy backlinks can’t provide value to your website. Due to these spammy backlinks, your website can get a penalty from Google. It means that after buying backlinks from these SEO companies, you can put your website at risk.
They Follow The Same SEO Strategies For All Categories Of Websites:
Most of the SEO websites are offering affordable SEO packages for the webmasters. These SEO packages are appealing for the webmasters. Most of the webmasters buy these SEO packages. They don’t think about the consequences of these SEO packages. The SEO professionals of the SEO companies treat all the categories of the websites similarly. For example, they create the same backlinks for the local business websites just like global business websites. When Google and other search engines crawl these backlinks of the websites, they think that these websites are using spammy techniques to get a higher ranking. As a result, search engines will penalize your website. After getting a penalty from the search engines, it is difficult for a website to recover from this penalty.
They Don’t Follow Your Industry Or Competitors:
Study by a dissertation help firm shows that these SEO companies try to follow the technique of one-size-fits-all concepts. The SEO professionals of these SEO companies have provided their services to lots of websites. When they create backlinks for their clients’ websites, they prepare a list of all the websites that are giving ‘Do-Follow’ or ‘No-Follow’ backlinks. They don’t try to research the niche related websites to get backlinks for their competitors. The SEO professionals utilize these lists to create backlinks for all the clients. They don’t bother that either they are giving backlinks to fashion-related website from the health website or vice versa. Their main aim is to show their clients that they have created plenty of backlinks for their websites. These kinds of backlinks will not provide any value to their clients. Its reason is that if a viewer is visiting a fashion website by clicking on the link from the health website, he will not stay on this website. As a result, the bounce rate of your website will be increased. The higher bounce rate of your website will ruin the ranking of your website in the SERPs.
One-Time Fixes With No Maintenance:
As a webmaster, you should know that to optimize your website for SEO is not a one-time task. It is a process. If you are getting help from the SEO professionals of an SEO company, it means that you can enhance the ranking of your website for a specific time. After getting first ranking in the SERPs doesn’t mean that your website will retain at the first position for the lifetime. Your competitors can defeat you anytime. Moreover, you will have to optimize your website for SEO by keeping in mind new Google updates. If you don’t maintain your website, your ranking will be suffered. Once, the ranking of your website is suffered, it will take lots of time and efforts to retain its first position.
They Create Masses Of Low-Quality And Spammy Backlinks:
In the past, it was a solid SEO strategy to rank a website by creating plenty of backlinks regardless of niche and relevance. The search engines reward the higher ranking to the websites just by counting the backlinks. Nowadays, Google’s algorithms have become smarter. Google has started to give importance to the quality of the backlinks over the quantity of the backlinks. Most of the SEO companies are still following the past SEO strategies. They are focusing on the quantity of the backlinks rather than the quality of the backlinks. When you place orders to these companies, they create masses of low quality and spammy backlinks. These low-quality and spammy backlinks can’t increase the ranking of a website. By investing in these SEO companies, you are putting your website at risk.
All the SEO companies are not bad. There are still some SEO companies that can provide real value to your website. While placing an order to an SEO company, you should make sure that it is an authentic SEO company.
