Seven Types of Videos to Use in Your Marketing Strategy
If you’re here, it’s because you know the importance of video marketing.
Brands can no longer sustain only on content and visuals.
That bores consumers.
Moreover, consumers these days have ready access to live streaming, interactive 360-degree videos, and augmented reality, among other things.
Going by the stats, in the United States, digital video marketing accounts for $135 billion in revenue.
It means that brands worldwide recognize the importance of video and invest in its creation and delivery.
And thus, you’re now falling behind if you’re not frequently generating branded video content.
However, we understand that sorting video marketing strategies that work for you can be challenging.
That’s where we come in!
With this guide, you are going to learn seven different types of videos to use in your video marketing strategy.
It can help you figure out which type of video you need to reap maximum benefits.
So, start browsing and work your way through to the end.
Some fantastic Video types you can include in your next marketing strategy!
1. Behind-The-Scenes Video
‘Behind the scenes’ videos give a chance to your consumers to sneak peek into your corporate-personal life.
Your audience will like seeing the passion behind your creations.
If you are an artist or belong to a creative community, it may make a huge difference in revenue generation.
So next time when you create a masterpiece, show it to your audience.
The more clients you can weave into your process, the more engaged they will get in your product or service.
In addition, Behind-the-scenes videos show the audience how you work. It clears up any negative doubts in the client’s mind about the manufacturing process.
For example, many customers worry that the product can be harmful to them. In this case, a behind-the-scenes video can clarify that the product is safe and contains no harmful materials.
2. Corporate Culture Video
Corporate culture videos have a dual role.
To begin, they educate potential clients about your company’s culture.
Because, apart from a selling perspective, it is essential to advertise your brand.
Second, cultural videos are an excellent way to recruit fresh talent.
At times, marketing your brand to new clients and potential new employees is necessary for business growth.
You can achieve this goal by videoing your most enthusiastic employees.
3. Customer Testimonial Video
Having existing customers market your brand is a fantastic way to boost sales.
When new consumers see how enthusiastic and passionate your present customers are, they’re inclined to assume they’ll have a similar experience.
Arrange for a current client to appear on camera and extol the virtues of your product or service.
Demonstrate the product in action or give a compelling narrative about how they couldn’t have done it without you.
That is what will pique the interest of new buyers of your brand.
Including your top customers is a great way to show your appreciation!
4. Employee Portrait Video
Rather than a picture and a brief text about your company’s executives on your website, short video portraits can help your audience connect with your brand on a more personal level.
These movies demonstrate the heart and soul of your business by showing that the “people at the top” are not there only to make money.
They genuinely care about their brand, business, and the community in which they operate.
It is especially advantageous for small enterprises established in local towns that wish to deepen their connection to their community or develop outside it.
5. Explainer Videos
If you offer services that aren’t easily understandable to your customers, you can use explainer videos on your
- homepage,
- landing page,
- or any main page of your website.
An explainer video is a short promotional video (usually animated and with a voiceover) that explains your product or service to your customer.
While creating explainer videos, keep in mind to make them as creative and well structured as possible.
It will make it easy for the customers to understand your business better.
6. Mini-Documentary
Branded mini-documentary is the offspring of a
- Company Culture Video and
- Behind the Scenes Video
A short video chronicles your firm’s evolution over time, focusing on the people, talent, and processes that make it possible.
When many brands/parties are involved, their consumer base is promoted alongside yours—a win-win situation for everyone!
You should approach this as a film, not a “video.”
Instead, host a premiere screening, which can help you cross-promote your business and attract new consumers. After then, publish it online for everybody to see!
7. Product Demonstration
If you’re looking to offer a product to your consumers in the hopes that they’ll purchase it, a product demonstration video is a way to go.
A product demonstration video serves as a showcase for your product or service.
It is distinct from an explanation video in that you are not demonstrating how the product works but rather highlighting its features, advantages, and benefits.
When making product demo videos, don’t be afraid to be inventive!
These demonstrations may offer
- new product launches,
- new versions of existing products,
- recently released products, or services.
Product demonstration improves its quality by providing visual assistance for the sales presentation.
In addition, it is offered to address the prospect’s unique product-related issues.
Start Creating Videos
High-quality, professional video material can achieve whether you’re advertising a product, communicating your vision, or interacting with customers.
Therefore, begin creating a video to attract your audience’s interest and actively promote your brand.
