The Ultimate Guide to Advertisement Ideas for Small Businesses

By the end of this year, global ad spend is expected to reach more than $242 billion in the US. 

The right advertising strategy is key to promoting your business, attracting customers, increasing brand awareness, and boosting revenue. But it’s easy to fall into a rut or realize your current marketing strategies aren’t working. 

If this sounds like you, try these advertisement ideas to mix it up and improve your reach. 

Event Advertising

Virtual and in-person events are the perfect opportunities to form new connections, raise brand awareness, and promote new products. 

You can host events yourself, such as webinars and conferences, or you can attend a trade show. Check your area for local events and see what you need to do to rent a table or booth. 

This is an ideal opportunity if you want to meet new clients or connect with others in your industry. You might also pick up more tips for success or discover interesting new marketing ideas. 

Google Search Ads

Small businesses spend between $9,000 and $10,000 per month on PPC advertising. 

PPC or pay-per-click advertising is a type of digital marketing. You pay for each click you get. If you’ve ever searched for anything on Google, you’ve likely seen PPC ads before. 

Google ads are one of the primary ways that businesses market themselves. Google search ads have an average return of $2 per every $1 spent, and that’s an impressive ROI. 

Of course, you need to use these ads correctly if you want to make the most of your investment. 

There are text ads, responsive search ads, dynamic search ads, call-only, and shopping advertisements. Knowing which type to use and how to write compelling and effective copy is key to getting the most out of your marketing budget. 

That’s why it pays to work with a professional marketing company that can handle managed PPC services. 

Affective Conditioning

Have you ever heard of affective conditioning in advertising before? 

It’s when an advertiser takes a product they’re trying to sell and displays it next to other objects that evoke positive feelings, such as sunshine or flowers. 

For instance, laundry detergent commercials might have scenes in a meadow of flowers even if the outdoors has little to do with the product. It’s because our brains recognize the sun, green grass, and colorful flowers as positive objects and associate the product with those feelings. 

Using psychology in advertising is a clever way to affect how the audience feels. 

Advertisement Ideas That Work

If your current marketing strategies aren’t working, or if you simply want to try something new and different, give these advertisement ideas a try. They’re simple to implement, work with any budget, and fit into any industry. 

Of course, you might need help with your advertising efforts too. Consider investing in a digital marketing company or SEO agency to assist you and create marketing campaigns that bring results. 

To learn even more about marketing or find more ad ideas, be sure to read some of our other content. We cover a variety of topics for business and everyday life.