Video Creator Pavel Krikunov On Crafting Cinematic Dreams Through The Lens Of Innovation
A maestro of innovation and a connoisseur of creativity, Siberia’s Pavel Krikunov has carved a unique path in the realm of video creation, leaving an indelible mark on the landscape of modern media. Pavel’s journey has been a mesmerizing one, traversing the globe and embracing diverse cultures. From the bustling streets of Moscow to the charming allure of Istanbul and the artistic aura of Paris, Pavel’s travels have imprinted upon him a kaleidoscope of experiences that radiate through his work.
Venturing into the art of video creation was a revelation that allowed Pavel to ascend to the height of his artistic potential. A master of his craft, he deftly navigates every facet of video production, from ideation to execution. His signature lies not only in his role as a director and cinematographer but in the orchestration of a symphony that encapsulates his visionary concepts.
“I’m a video creator mostly focused on fashion short-form videos for social media. As a video creator, I handle the entire production process of a video. It all starts with the initial contact with the brand, where I learn about their brief and needs. Then, I make the concept and director’s treatment, proposing the implementation of ideas,” he describes. “Once the concept is approved, I start searching for locations, casting, assembling the shoot crew, and creating a pre-shoot plan. Then comes the shooting process. After the shoot, post-production begins, including editing, VFX, sound effects, and color correction. I handle some of these tasks myself, while others are assisted by members of my team. The final video is then reviewed and approved by the client before it is released. It was a long journey, and I gradually came to realize that I was on the right path. I love what I do.”
Within the realm of fashion short-form videos for social media, Pavel reigns as a trailblazer. His lens captures moments of authenticity, imbuing them with a vivacity that resonates with audiences around the globe. With audacious use of colors and angles, he paints a world that challenges the mundane and invites viewers to embrace the extraordinary.
A thread that weaves through Pavel’s narratives is his penchant for experimentation. His creations are filled with a sense of audaciousness, daring to defy norms and explore the uncharted. One need only glimpse at his collaboration with Blindusk, a Belgian company specializing in graphic plugins and assets, to witness his mastery in action. Each video churned out in this partnership becomes viral, captivating the digital realm with its uniqueness and allure.
In a sea of conformity, Pavel’s work emerges as a lighthouse of creativity, illuminating unexplored dimensions. Take, for instance, his work with FC Dinamo, a popular soccer club. Despite not being a fervent soccer aficionado, Pavel orchestrated a shooting process that resulted in a seamless blend of sports dynamism and artistic finesse. The resulting visuals transcended the conventional, portraying the club’s essence with an ingenuity that left an unforgettable mark.
Pavel’s journey, marked by accolades and acclaim, is characterized by humility and an unwavering dedication to his craft. His advice for aspiring video creators mirrors his journey—stay inspired, embrace individuality, and nourish creativity.
“The key to mastering the roles of a video creator is staying inspired. I spend a lot of time digging into analytics, browsing references, and watching tons of commercials, music videos, and movies. I even jot down ideas in my iPhone notes whenever they come to me. However, it’s important to strike a balance between being inspired by others and blindly copying their styles. That’s why I believe that completing just one film course isn’t enough. You need to keep seeking inspiration, while still leaving room for your own taste and experimenting to develop your own unique visual style,” he said.
While his accomplishments shine like beacons with hundreds of thousands following his next moves on social media, Pavel’s spirit remains restless, always seeking new avenues of innovation. His presence on Instagram continues to grow, a testament to his ability to captivate and engage with an ever-growing audience. As he continues to evolve, projects like the viral advertisement for the British shoe brand LOCI serve as milestones of his artistic prowess, garnering over a million views in a short span. His collaboration with iconic brands like Apple and Glamour magazine further solidifies his position as an industry stalwart.
