Advantages And Disadvantages Of Social Media Marketing

Social media marketing has become a widespread phenomenon, and not just among large companies. On the contrary: Many small and medium-sized companies have also recognized that the future lies in social media marketing and that it offers a great deal of potential.

In this article, you will learn what these are, which are the best-known channels, and what are the advantages and disadvantages.

What is social media marketing?

Social media marketing is the area of ​​digital marketing that refers to social media. This includes all activities and measures (in the social networks) that serve to achieve corporate goals. If, for example, an app development company spreads its advertising message with its own Facebook page, this strengthens customer loyalty and generally leads to more sales.

A sub-form of social media marketing is so-called influencer marketing. In this, a product, a service of a company, or the company itself is advertised by an influencer. The company pays this for advertising on e.g. YouTube or Instagram.

The differences could, therefore, be described as “active social media marketing” (own advertising for the company) and “passive social media marketing” (advertising for the company via third parties).

No social media marketing without a strategy

Like all other forms of marketing, social media marketing also requires a clever strategy. Otherwise, you will probably never reach your desired target group and thereby waste a high potential.

Before you start this form of marketing, you should be clear about your goals.

In addition, a clear structure also makes sense to plan the entire concept. Especially if you want to be successful with data science company on different platforms, this requires excellent and clever editorial planning.

What are the best channels for social media marketing?

This is difficult to say because there is no ONE, best channel. Which platform you ultimately choose depends largely on what and above all whom you want to achieve. For example, if your offer is aimed at a very young target group, YouTube or Instagram are ideal for marketing. Xing or LinkedIn is particularly suitable for companies in the B2B sector.

Strictly speaking, Pinterest is not a social network, but a search engine. 

It should also be noted that there are also other channels within the respective social network. For example, there are various channels on YouTube and Facebook. You can differentiate between the Facebook page, the company profile, the Facebook stories, and the Facebook live videos. In addition to the classic feed, Instagram also offers stories, live videos, and IGTV (Instagram TV). However, the requirements of all offers should be observed.

As you can see, it is not so easy to do social media marketing. Especially not if you have not yet dealt with it. We, therefore, recommend starting with the platform that best suits you, your company, and the needs of your target group. Once you have “worked in” and are seeing initial success, you can start expanding to the next platform. Basically, it makes more sense to focus on one or two channels, especially for small and medium-sized companies that cannot hire many employees for social media marketing. They can then serve them as best they can and use their success for themselves.

However, if you as an entrepreneur, use many channels but do not update them regularly, it is difficult to expand the reach via social media.

The best social media marketing channels at a glance:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Xing
  • LinkedIn
  • Snapchat

What marketing goals does social media generally pursue?

Social media marketing makes it very possible to increase your sales, since the advertising for users is placed in a very personalized manner and can, therefore, be targeted at your target group.

It is also possible to strengthen the trust of your customers through the various social media channels so that they develop, so to speak, a desire to buy your products, or to use your services.

The more trust your followers have in you, the more likely they will be to buy something from you. 

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