E-Commerce SEO Strategy: 10 Essential Tips for 2021

The highest priority of any e-commerce store or website is to get top ranking in search engines. It is a general rule for both conventional business and online business that your product or e-business should stand on top of your competitors. The same goes for e-commerce and SEO. 

With regular algorithm modifications, it is becoming difficult for new and even existing e-stores and e-commerce sites to get top SEO rankings. There are several daily updates of search engine features that are conflicting and confusing. But do not worry, you can stay ahead of the curve if you bring your ecommerce SEO to the future! We have crafted a few best Search Engine Optimization (SEO) tips, so your e-commerce business will bloom day by day.

Proper Keyword Research 

Keyword research is the gist of any e-business SEO strategy. It includes picking up the most relevant keywords from the most online researched keywords. Then add them into your product keyword planner. The most crucial aspect is searching for the right keywords because if you use your energy on the wrong ones, all your efforts will go in vain, and you do not get any reward.

Best Practices of Keyword Research

Before starting keyword research, any e-commerce business has to list its product category and number of pages. Then classify page by page products and map the Search Engine Optimization (SEO) strategy. Finally, select the targeted keywords for research.

Prioritize Item Focused Keywords

When it comes to keyword focus, the most essential is to prioritize them. The process involves individual items or products. One can take product categories, Home page, and blog content into account for prioritizing keywords. 

Another factor is high and medium searched keywords. Do go for a blend of both to get maximum reach, engagement, traffic, and an ultimately high rank on search engines.

In SEO practice, there are three large groups of keywords based on user intentions. 

• Commercial keywords: Such keywords indicate a want to buy a product, for example, Buy cheese powder, egg white powder coupon, and pure cheddar powder rates.
• Informational keywords: These keywords designate a call to learn to concern a particular issue, for example, how to use skin cream?  Tips for smooth skin, hair mask tutorials, etc. 
• Navigational keywords: The keywords indicate a distinct location, brand, or product, for example, best diet, Beauty products store.

Several studies revealed that more than 80% of the whole online searches are informational, while a few like, 10% are navigational searches, and the other 10% are commercial or transactional.

Keyword Research

Now you have two works to do, select any keyword research tool and add your e-commerce store to it. And transport the suggested keywords and do a similar process two to three times with your top competitors. In the end, you will have lots of keyword data. Now it’s time to work on it.

Classify every keyword and create its column in an excel spreadsheet.  Classify the keyword as informational, commercial, or navigational.

Highlight the keywords your competitor is using, and you do not. Create another excel column for these keywords and ultimately target them.

Arrange the sorted keywords based on their volume and cost per click. In the last, you have to take a blend of these keywords and use them within your respective e-commerce site pages. This practice will boost your rank, traffic, and conversion.

Reduce E-Store Load Time

It is a fact that the delayed load time of any website lost its visitors. Therefore, to make your e-commerce sites and e-stores rank on the top of search engines, ensure fast loading. Fast loading enhances user experiences as well. 

There are several ways to fast the loading time of e-commerce site speed, plenty of excellent e-commerce SEO tools and Google Tag Manager are available. Use them to make a record of working scripts on the respective site. The rule of thumb is that if the recorded list begins to look like a thick book, there is a need to exclude excess commands because that might slow down your e-commerce site speed.

Track Your E-Commerce SEO Visibility

Every year Google rolls out 2 or 3 at least major algorithm shifts. The recent updates prioritized HTTPS protocol and mobile-friendly sites. So, ensure that you keep track of the SEO visibility of your e-commerce business often. For this purpose, various third-party tools are available. 

Monitoring SEO visibility is a proactive approach, and it will aid the maximum reach and traffic and keeps your business on top of the competition.

Conclusion

In this guide, we have tried to present the best practices and tips in regards to SEO. But there are various other factors that any e-commerce business should keep in mind. So, strategize the content for your websites and e-stores accordingly to get more engagement, reach, and sales conversion. These tips and practices will get your e-store to a high rank on search engines.