Top 7 Proven Marketing Tips To Attract Potential Customers

It was also not easy to attract customers from their various stages of the sales funnel. But, now in the digital world, it has become more complicated without user’s behavior data analysis. With time, the challenge to attract customers has enhanced due to countless brands in the market. Regardless of your niche, you need to bestow personalized services and mark your presence via an omnichannel approach. Still, this isn’t enough for many brands, and you need further efforts to gather a new customer base and transform new users into potential customers.

The concept of marketing your products & services has changed a lot, and hence numerous marketing agencies fail to serve potential customers.

So, how tough could this be?

Some effective and practical marketing tips are available that can work well for every business and bring new customers to your doorstep. Below listed are top seven proven marketing tips that you must definitely consider when finding a potential customer.

1. Offer Discount for First Time Buyers:

Why would any customer start their buying experience from your website? It’s essential to bestow a unique and distinct offer that can compel them to make their first order from your platform. Take advantage of an offer to bring new customers and let them save a significant sum on their first purchase. Based on your service and product quality, the customer will return back for a second purchase. However, offering discounts and jaw-dropping deals isn’t limited to first-time buyers. It’s equally important to serve your returning customers as well. Hence you should go with a newbie and return users’ hand-in-hand. Remember, offering personalized deals to your loyal and trustworthy customers is also essential for your brand.

2. Take Leverage of Influencers:

The ongoing trend has visualized a hike in influencer marketing. Today, influencer marketing has become an excellent opportunity for brands to populate your services/products. Correctly using influencer marketing is crucial as they can make/break your brand on the digital platform. Further, the selection of right influencers is also essential to ensure you are not putting your investment in the drain. On every sale the influencer made, you share a commission, which is even a good option to promote your sales.

3. Run Referral Marketing:

Referral marketing is a word-of-the-mouth initiative that allows the customers to bring other customers to your doorstep. Referral marketing benefits your business with a high trust and customer base. However, the customer must get a coupon, concession, or additional deal for every customer (s)he brings to your website. Running the referral marketing in the right way is crucial as, without benefit, no customer will invite newbies to your doorstep. Hence, you should have a foolproof marketing plan for your existing customers.

4. Take Benefit of Rich Content:

Textual content isn’t the only way to tell your story. Instead, audio, video, and visuals have also made it possible to reach a vast customer base and easily filter potential customers. According to one study, video and audio have a high impact on the customer’s mind compared to plain text. Take advantage of YouTube (the 2nd largest search engine after Google), where you can showcase product unboxing and review videos and let the customers decide what they want. Sharing your experience via rich content affects their buying decision, and hence you get a high probability of conversion.

5. Introduce Chatbot to Engage Your Customers:

Presently, humans cannot entertain multiple customers for the whole day. They either need to work in shifts or in high strength. But wait, Chatbots are the new way of entertaining every single customer without worrying about a long waiting period. Further, chatbots are available without personalized properties. Chatbots also collect user information that you can use to make money. AI-powered chatbots are easily available from third party developers that are functioned to respond to every single quality.

6. Take Advantage of Online Review Sites:

The evolution of the internet has brought almost everything at a single click. With this, customers have earned the authority to research well for every product/service that strengthens their buying decision. Numerous online review sites are hence introduced that provide legit reviews from previous customers. You must take advantage of such websites and benefit your business with those positive reviews. Getting positive reviews across different online portals will help you strengthen your brand and build a reputation. Moreover, these reviews will help new customers acknowledge your brand over other alternatives.

7. Utilize Google My Business:

Google My Business has today become a potent marketing tool to showcase your local presence and attract potential customers with one time profile setup. Above all, using Google My Business (GMB) is absolutely FREE. As a fact, nearly 76 percent of customers visit local businesses before making a buying decision, whereas 28 percent of that count results in final purchasing. Hence, if you haven’t taken advantage of GMB, it’s time to consider it and start captivating a new audience at your doorstep.

Final Verdict: Whatever business you own, the customer is the root that can flourish and destroy your business. Hence, you should always work hard to collect potential customers and make a profit. Above all, marketing your products and services with potential customers can take your business to the next level. So, what are you waiting for?

Find the right digital marketing agency and let them handle your customers with the right marketing strategy.